Copywriting

Kendra Scott

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Kendra Scott 〰️

As a Junior Copywriter, I collaborated with cross-functional partners to create emails, retail signage, paid media, social assets, web copy, and more. From developing campaign launches that set the tone for the season to dreaming up the perfect cocktail names, no project was too big or too tiny for me to enjoy. Explore the projects I’m most proud of with a simple scroll.

Creative Direction: Amy Hayson, Caitlin Greenwood, Camille Guice
Graphic Design: Melanie Stefka, Christina Finkel, Ruby Lin, Alex Thornfinnson, Melissa Rose, Gina Nastasi
Photography: Madison Lloyd, Trever Hoehne
Copywriting: Me!

GoDaddy

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GoDaddy 〰️

As a Creative Specialist, I worked alongside a variety of small businesses—from pilates studios and pet stores to Mexican restaurants and more—writing copy and crafting graphics that felt true to their brand, developing their posting strategy across platforms, and managing their communities through thoughtful responses to comments and reviews. A selection of social media assets I created are below for safe keeping.

Spec Work

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Spec Work 〰️

A little spare time and a stroke of inspiration—that’s all it takes to set me in motion. When I find a brand that excites me, diving into an exploration of my own is just my kind of fun. Take a look at a few of my case studies—one of which even landed me a job.

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Lovergirl Bakery